Google Knowledge Panel: Displays general information about entities such as people, organizations, and businesses from trusted sources. It is auto-generated by Google and appears on the right side of the search results. It is meant to provide an authoritative overview of well-known figures or brands.
Google My Business Listing: Specifically designed for local businesses to manage their online presence on Google Search and Google Maps. It allows business owners to directly update business details, hours, photos, and respond to customer reviews.
Creation and Control.
Knowledge Panel: Auto-generated by Google, typically pulling data from authoritative sources like Wikipedia, official websites, and trusted databases. Direct control over the panel is limited, though verified entities can suggest changes.
Google My Business: Created and fully controlled by the business owner. Businesses can update their details, upload images, respond to reviews, and control most aspects of their listing.
Audience.
Knowledge Panel: Serves a global audience, providing general information to anyone who searches for the entity.
Google My Business: Focuses on local audiences who are searching for nearby businesses or services and may be looking for contact details, reviews, or directions.
Information Source.
Knowledge Panel: Information is pulled from credible, publicly available sources. Users cannot add random reviews or feedback.
Google My Business: Allows user-generated content like customer reviews and ratings, meaning the information displayed is a mix of owner-provided details and user feedback.
Display in Search Results.
Knowledge Panel: Appears prominently on the right-hand side of search results, mainly for well-known entities, public figures, or established companies.
Google My Business: Appears in the local search results or on Google Maps when someone searches for a local business or service.
